IKEA: Make the Dream Yours
IKEA’s current brand platform focuses on its role supporting American dreams. IKEA invited me to transfer this message to the US based Hispanic audience. Always driven by insights and research, I ensured we addressed our audience in the right cultural tone. It's the research and insights that drive my strategic social thinking. My work begins after stepping into my audience's shoes.
Highlights
95%+ positive sentiment growth from previous Hispanic campaigns