Bristol-Myers Squibb: C2C4C
Regular people want to be seen as heroes. Drawing inspiration from my Olympics research, I designed a campaign focusing on the sacrifice made by bicycle riders - all in the pursuit of a cure for cancer. Healthcare industry regulations are notoriously challenging when it comes to creating social content. The Coast 2 Coast 4 Cancer (C2C4C) bike race required engaging content beyond the focus of raising money for a cause; all while adhering to medical and FDA regulations.
Highlights
Featured as client favorite at BMS Corporate Headquarters
3x engagement growth from previous corporate initiatives
2x budget growth for next campaign